Style Guide - UNESCO World Heritage Historical Vienna

In this Graphic Design II project, I developed a comprehensive visual identity and branding suite centered around the theme of "Historical Vienna." My work features a cohesive collection of design assets, including a professional slide deck, a detailed color guide with specific Pantone and RGB values, and a versatile set of emblem and horizontal logos. I focused on creating a structured brand architecture by utilizing typefaces like Berlin Sans FB and Segoe UI Variable alongside a custom icon set, all designed to reflect a modern aesthetic while ensuring strong usability across various digital and promotional platforms.